Academic Case Studies

At the academic level, there are five cases that represent the main areas of study in the marketing concentration. Each team of three students, which constitutes the best students in that field, are given a case to be completed. Under the three hour time limit, the students must complete a full analysis of the case given, indentify the main issues and propose a solution. The students are not allowed the use of any supporting materials such as marketing books and the Internet, therefore relying on the knowledge learned throughout their studies and training.

They are then given 20 minutes to present their resolution to a panel of judges. The judges, often from top marketing firms and/or major corporations, critique and rank the teams based on their performance.

Case Study Categories

Business to Business
The team will solve a marketing problem and develop a complete marketing plan in a business to business context.

Integrated Marketing Communication
The team will present an Integrated Marketing Communication Plan to respond to a specific marketing objective. All the elements of the strategy must go in the same direction.

International Marketing
The team will present a strategy to introduce a product in an international market or vice-versa.Strategic Marketing

This case take into consideration the 4 P’s of the Marketing Mix. The team will analyze a marketing issue and will bring forward an action plan that will include the 4 P’s. Typical strategic cases: Distribution, market segmentation, developing a new product or expand the market share.

Relationship Marketing
The team will present a relationship marketing campaign to respond to a specific marketing objective. The strategy is usually focused on the consumer.

Strategic Marketing
This case take into consideration the 4 P’s of the Marketing Mix. The team will analyse a marketing issue and will bring forward an action plan that will include the 4 P’s. Typical strategic cases: Distribution, market segmentation, developing a new product or expand the market share.

Marketing Quiz
In a quiz format, this jeopardy game includes many questions from four months before the competition that comes from different magazines, blogs and includes marketing knowledge.